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-William Beebe

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FRIDAY, NOVEMBER 11, 2011: Pre-Conference Clinics

8:30AM – 11:30AM - Morning Clinics:

Breeding Rare Breed Rabbits for Productivity: Rabbit meat is one of the fastest growing markets in America. Join producers Callene and Eric Rapp of the Rare Hare Barn in Kansas as they describe their formula for success in breeding and raising productive rare breed rabbits.
Speakers: Callene and Eric Rapp

Location: Zoo
Cost: $85

Tail to Snout: What It Takes to Be Successful With Heritage Hogs Rare breed pigs and hogs are enjoying a renaissance of interest among consumers and chefs. Raising these animals profitably in natural environments is central to a producer’s success in today’s market. In this three hour workshop, you will learn how to make the right breed decision for your farm, how to raise hogs in natural outdoor environments, and how to select breeding stock for health and productivity. We will also explore niche market opportunities and how to connect with consumers looking for these products.
Speakers: Josh Wendland and Larry Sorrell
Location: Zoo
Cost: $85

Tradition and Techniques: Learning to Cook with Heritage Breed Meats: Heritage cooking is the act of remembering through food. It is learning about techniques of cooking that are no longer used, and that were developed for use with heritage breed livestock and poultry products. Today, it is one of the hottest trends in restaurants throughout the country. The cooking rules are quite simple and allow you to slowly and effectively bring out the natural flavors of heritage breed products. There are a myriad of old recipes available to the consumer today. Whether you are a culinary artist or someone who wants to create the best menus possible for your family, Chef Steve has your mission at heart. He will walk you through what it takes to make heritage breed products shine for your table.
Speaker: Steve Pope
Location: TBD
Cost: $85

LUNCH: 11:30AM - 12:30PM: On your Own

1:00PM– 3:30PM: Afternoon Clinics

The Tricky Business of Managing a Breed Association: Effective breed associations are governed by an elected volunteer board of directors, who defines the mission of the breed association, establishes management policies and procedures, assures that adequate resources are available, and actively monitors financial and programmatic performance. This workshop draws upon the experiences of ALBC board, staff, and leaders of successful breed associations. Expanded from previous years, this workshop will cover management and money, registration and promotion, as well as disagreements, dissention, and other conflicts.
Speakers: Charles Bassett and Panelists
Location: Zoo
Cost: $25

Quest for Quality - Finding and Maintaining Excellent Standard-Bred Poultry: Want to get serious about poultry? For beginners and experienced poultry enthusiasts alike, it is a challenge to understand how to put together or create a flock of high-quality standard-bred fowl. Join Master Poultry Breeder, Frank Reese, Jr., and American Poultry Association President, Sam Brush, as they take the group through an in-depth look at how the American Poultry Association’s Standard of Perfection is used as a tool for successful poultry production, and how to apply these principals in your own flock. Together they will show you how to determine which birds in a flock have the best potential as breeders while still meeting the breed standards.
Speakers: Sam Brush and Frank Reese, Jr.
Location: Zoo
Cost: $85

Handspinners and Knitters Want to Buy Your Rare Breed Wool!: Changes over the past few years - an awareness of breed-specific wools among fiber artists and new marketing concepts for growers to use - have come together to create fantastic opportunities for rare breed sheep producers to generate additional income from fibers. In particular, spinners and knitters are avidly seeking rare breed wools, and they are happy to pay for them. Let’s talk about what they want, and how to support breed conservation by bringing wool into the equation. At least one of the many possibilities will be right for you to put in place by next shearing! Includes a copy The Fleece and Fiber Sourcebook, a brand new publication co-written by the clinic presenter.
Speaker: Deborah Robson
Location: Zoo
Cost: $105


Conference Kick-Off
Friday, November 11

Hilton Witchita Airport Executive
Conference Center

Join ALBC staff, speakers, members, and fellow rare breed enthusiasts for the conference kick-off events. Enjoy a cash bar and browse some of the unique items available at the annual Silent Auction. Enjoy a rare breed dinner and celebrate with the 2011 Bixby-Sponenberg Conservation Award winner.

~ 5:00PM - Conference Check-In Begins, Cash Bar Opens, Silent Auction Begins

~6:30PM - Meat and Eat Reception Begins, enjoy the many rare breed foods provided by ALBC members and
conservation stewards

~ 8:00PM - Silent Auction Closes - Pick up and pay for all items for which you are the highest bidder.



Saturday, NOVEMBER 12, 2011: Conference Sessions

7:30AM – 8:20AM: Networking Breakfast and Late Check-In

Uncommon Fare: People Want Interesting Food: While America’s food supply grows ever more processed and homogeneous, a growing body of consumers are now sufficiently dissatisfied that they will spend $12 billion at Farmers’ Markets this year. These folks want to know where their food is from, how it was produced, who produced it and the story of its provenance. Rare breeds raised with care offer a unique selling proposition for flavor, nutrition, and history, so get on board and ride the demand train to a sustainable and profitable future for your farm. Speaker:  Hank Will

9:30am – 10:30am:  Concurrent Sessions I

How Heritage Chickens Can Help Save the World: Chickens have been part of human food production for about 8,000 years. In their close relationship with humans, Gallus domesticus has evolved skill sets that can be employed in a variety of beneficial ways in modern society. The talents of these heritage chickens include providing abundant, high-quality protein (meat and eggs), and playing an active role in zero waste programs by helping to divert tons of organic solid waste from landfills. Chickens can help decrease dependence on oil by enabling sustainable, local food production with their skills as fertilizer creators, insecticiders, herbiciders, and soil enrichers. Family flocks can help alleviate malnutrition, especially in children. It’s time to think outside the coop and inside local food production. This interactive, entertaining presentation will show you how. Speaker:  Patricia Foreman

An Ounce of Prevention…What’s It Worth To You?: Disease prevention tends to mean more to those who have experienced disease than to those who have not. In general, growers who consistently strive to prevent the introduction of disease onto their farms have experienced at least one disease outbreak. The helpless feeling of watching your birds die is not something you ever want to experience again. Disease prevention is part art and part science and must be tailored to an individual’s comfort level in terms of risk and farming philosophy. Prevention of all disease can be accomplished but is generally difficult to achieve in a farm setting. Gain a basic understanding of disease organisms and their preferred environments so that you can design a farm environment that is uninviting to diseases. Speaker:  Donna Carver

Working With Partnerships to Save Heritage Turkeys:  Partnerships have paid off for heritage turkey conservation. Join us as we discuss a highly successful heritage turkey project that started with Slow Food, Heritage Foods, and ALBC, and expanded to the Sonoma County 4-H to get youth involvement in the program. The presentation will include how to get started with partnerships,  the trials, processing issues, and the ultimate outlook of success for Heritage Turkeys as a result of this group effort. Discussion will also include possibilities of expanding the project to other species. Speaker: Jim Reichardt

10:30am – 10:50am:  Networking Break

10:50am – 11:50am:  Concurrent Sessions II

Your Brand Your Story - Good Old-Fashioned Marketing to the Green Consumer: No farm enterprise is complete without a well thought out and diverse marketing strategy for the animals and their products. There is a lot of hype around social media these days, but that’s only ONE of the many tools that can help set your stock and your products apart. Join heritage breed farmer Steven Moize and ALBC’s Marketing and Communications Manager Jennifer Kendall as they walk you through developing your brand, telling your story, and marketing your products. Learn how to reach new customers and how to keep your current customers coming back!  Speakers: Jennifer Kendall and Steven Moize

Grassfed Certification: Why It’s Important and Who Should Be Certified: Traversing the maze of meat labeling can be daunting to producers.  In this presentation, we will explore what issues are involved in getting a label, what labels mean, and why third party certification is becoming more and more important to you and to the consumer.  Speaker:  Carrie Balkcom

The American Poultry Association’s Heritage Flock Program: Understanding the importance of the American Poultry Association’s (APA) standards for poultry is one of the key components of success in raising high-quality, productive purebred fowl. The APA’s Standard of Perfection is a purebred poultry grower’s most powerful tool for achieving excellence in poultry breeding. Whether you are interested in exhibition or in production birds, this is a talk not to be missed. Join APA President, Sam Brush, as he explains how the standards were created and how to use them to support your goals with poultry.  Speaker:  Sam Brush

12:00pm – 1:15pm:   Lunch

*A Members’ Meeting of the American Livestock Breeds Conservancy will be held from 12:45pm – 1:15pm, during the lunch session.

1:30pm – 2:30pm:  Plenary Session II

Taking Stock 2011:
A good census is a first step in charting future courses for breeds. Various hurdles have to be overcome, though, to make the census really valuable, and these hurdles are greater for rare breeds than for common ones. The census needs to be complete, and that can be problematic in breeds with scant registry participation. A good census should also delve into details of bloodline representation in order to chart future plans for breed conservation and consolidation. This presentation will explore:  What is a census? How can a census track bloodlines, breeders, and activity? How can a census flag rare and important animals that can help the breed’s future? How is census work different for the different species, and for landraces versus standardized breeds? Speaker:  Phil Sponenberg

2:30pm – 2:50pm:  Networking Break

2:50pm – 3:50pm:  Concurrent Sessions III

Back from the Brink and How to Stay There: This presentation will focus on the successful efforts to move Highland cattle from the “threatened” category to the “recovering” section on the ALBC Conservation Priority List.  The presentation will focus on the efforts of the American Highland Cattle Association and its affiliates to take the Highland breed from an obscure and novelty breed to a recognized beef breed with traits that make it ideal for grass-based livestock feeding systems. Learn various ways to raise the visibility of a breed and how to use the unique traits of the animal to appeal to breeders and consumers alike. The presentation will offer tips on creating promotional materials, choosing the best venues for event marketing, hosting on-farm field days for potential breeders/buyers, holding tastings and cooking demonstrations for chefs and consumers, and defining the animal’s place in today’s market. Speaker:  Dean Adams

Natural Home Dairy: With the partnership of a few animals, you can produce all of your family’s dairy products while letting mothers raise their own babies as nature intended. Discover how to choose dairy animals, how to share milk with babies, and what equipment you need to make all of your dairy products. Recipes included!  Speaker:  Deborah Niemann

Rare Breeds Farm Tours, The Delight is in the Details: Learn how to plan a farm tour or event that will promote your rare breed to a select market. The presentation will discuss the steps to planning a successful marketing event (large or small) that focuses on YOUR goals and objectives. The presentation will discuss: safety first, gussying-up the farm, on-sites and off-sites, utilizing an event planning calendar, partnering, social media, mainstream media, RSVP versus open events, guest facilities and parking, fun and educational activities, setting the stage with décor, food and music, involving your community, assembling a motivated crew, post event review, and keeping in touch with your guests after the event. Speaker: Anna Wulfsong Belt

4:00pm – 5:00pm:  Concurrent Sessions IV

Holistic Management of Heritage Breeds: In using a Holistic Management approach to farm and stock management, we will look at the farm as a system of livestock and natural resources working in concert with each other. We will begin with a look at the farm as a whole system, identify the livestock components and other resources, then discuss how each species can be managed in a way that is both natural and complimentary to the farm overall.  Topics will include multi-species rotational grazing, forage management, animal husbandry, and natural healthcare for your livestock.  The goal will be to give heritage breed producers the knowledge to see their farm, natural resources, infrastructure, and livestock in a way that allows for more complimentary, natural, and cost-effective management. Speaker: Steven Moize 

The Dirt on Heritage Hogs: This presentation will show those just starting or considering raising heritage hogs some of the pit falls, facts, trials, and fun of raising a “real” hog. Given the amount of literature and scientific research that is available for main stream pigs, it is difficult to separate out what holds true for heritage hogs and what does not. Using knowledge gained the hard way, by trial and error, and the easy way, from others and publications, this presentation will help guide beginners through the reasons why they need a “real” pig in their backyard and why one is never enough!  Speaker:  Richard Pomeroy

Price Points, Setting Prices for Profit and Growth: This presentation will take the confusion out of product pricing by helping attendees understand what goes into making pricing decisions. The presentation will break down – one-by-one – the considerations every farmer should make when deciding how to price his/her products. The presentation will explore how each farm’s prices affect the market, identifying hidden costs in running a farm, and the importance of paying yourself for your labor from the beginning in order to ensure future sustainability in production. Attendees will be encouraged to engage in the session as they build a step-by-step protocol for determining product pricing. Speaker: Diana Prichard